By PHILIP B. CORBETT
Even if the nonstop commercials and coverage didn't tip you off, there are certain words in the air that unmistakably say, âIt's election time!â
Political buzzwords and jargon are rampant, and our coverage is not immune. Some of these terms are unavoidable. But we should be aware, and be on the lookout for alternatives to the worst offenders.
With help from my colleague Patrick LaForge and others, I've rounded up just a few examples - some perennials, some newcomers.
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The Search for âResonance'
This relative newcomer is quickly establishing itself in the political-cliché firmament. Issues and arguments are âresonatingâ all over the nation and all over our stories . Possible alternatives include affect, appeal to, matter to, concern, be of concern to, etc.
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Mr. Romney's campaign released 15 new ads in all, each focused on a specific state and the issues most likely to resonate with voters there.
Last week, Randy Falco, Univision's chief executive, wrote a letter urging the Commission on Presidential Debates to add a debate that would focus on issues like education, health care and immigration that particularly resonate with Hispanic voters.
Obviously, the politics are not quite that simple - Democrats could campaign on the issue, and maybe their arguments would resonate among voters who would see less personal impact from Mr. Ryan's proposed changes.
Political messaging isn't a simple matter, and skilled political candidates can develop pitches that resonate with different audiences.
Mitt Romney's campaign advisers have concluded that they do not need any major adjustments in strategy to respon d to the new focus on abortion and reproductive rights caused by Representative Todd Akin, betting that their candidate's economic message will still resonate with female voters after the controversy over Mr. Akin's remarks about âlegitimate rapeâ subsides.
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War Chests and Battlegrounds
âWar chestâ is a particularly tired example of the martial metaphors that pepper campaign coverage (though âcampaign coffersâ is tired, too). âBattleground statesâ is another overdone war trope.
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Though Republican âsuper PACsâ gave him cover by showing their own ads during the summer, Mr. Romney was limited by campaign finance regulations from spending his $185 million war chest on advertising until he officially became the nominee.
And since then, he has raised $788,000 for his campaign war chest - more than 40 times what his challenger in the Republican primary raised.
Now that Mr. Romney is the official nominee, he will be free to spend his huge general election campaign war chest, which, according to the most recent report, stood at more than $180 million.
If Romney can pull that off, he will leave Tampa ahead in the polls, flush with cash, having shaken off the negatives the Democrats have blown their war chest flinging at him.
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Shore Up, Then Solidify
Besides seeking resonance, campaigns spend a lot of time trying to âsolidifyâ and âshore upâ support.
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The Obama campaign hopes the convention will be a boon to organizing efforts and help solidify gains in its newly won territory.
Further, Mr. Boehner probably expects his toil and largess will be remembered by some of the more raucous corners of his conference should they prevail this November, and will help him solidify his support among those members.
The trip was much like any of the hundreds hosted in recent years by a nonprofit off shoot of the American Israel Public Affairs Co mmittee, a powerful Washington lobby, and the purpose was much the same: to solidify the support of American lawmakers for Israel at a time of Middle East tumult.
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Keeping Their Distance
What's a politician to do if an issue doesn't âresonateâ with voters? Better âdistanceâ yourself, and quick.
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Senator Scott P. Brown, a Republican who is locked in a tight re-election battle against Elizabeth Warren, used them to distance himself from his party - a necessity in deep-blue Massachusetts
Representative Paul D. Ryan sought to distance himself from Todd Akin, his House colleague, on Wednesday by condemning his comments about rape, even while deflecting questions about the meaning of âforcible rape.â
The speaker did not distance himself from the proposal itself.
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Stumbling Along
Besides seeking issues that resonate and distancing themselves from unpopular stances, politicians must avoid mistakes - or â stumbles,â as they are now officially known.
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Romney Stumbles in Explaining Iran Policy
But the imprecise language suggested that Mr. Romney had stumbled over the distinction at the core of the debate over whether a military strike against Iran is justified.
Mr. Obama's aides initially appeared to stumble when television interviewers asked them to respond to Mr. Romney's charge in his nomination acceptance speech Thursday night that Americans were not better off under Mr. Obama.
He [Obama] savored Mr. Romney's stumbles in the Republican primaries this time around, an adviser said, professing wonder that it took him so long to lock up the nomination.
The âMeet the Pressâ appearance would seem to signal a new phase for Mr. Romney, when chances for exposure on network television - especially after his opponent's big week - must outweigh the risks of a stumble or gaffe.
Opponent Made the Stumble, but a Candidate Still Watches H er Step
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The Usual Suspects
The list goes on. Some longstanding entries in the field that show no sign of fading:
double down
neck and neck
optics
pivot
narrative
on the ground
Let's look for other options.
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In a Word
This week's grab bag of grammar, style and other missteps, compiled with help from colleagues and readers.
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Six of the jets, which each cost between $23 million and $30 million when they were first acquired by the United States Navy, according to a General Accounting Office report, were completely destroyed and two more were so severely damaged it was unlikely they could be repaired.
âDestroyedâ means ruined, and doesn't need the modifier here.
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A natural curiosity about how the material has been translated into a new medium tends to be outweighed by a general foreboding born of past experience.
âPastâ is unnecessary and gives this phr ase a clichéd feel; all experience happens in the past.
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Of course, quotations often serve as furniture in a house that a reporter is free to build as she or he (or their editor) wishes, so it's not as if sources can control the narrative by controlling what appears between quotation marks.
The plural âtheirâ is awkward referring to the singular âhe or she.â It could have simply been âan editor.â
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In 2010, Apple filed a patent application for a small fuel-cell power supply that could potentially give the iPhone and iPad enough juice to last for weeks without the need to plug them in.
The slang seems unnecessary and out of place in a straight piece.
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The hawkish Romney adviser has been secunded to manage the running mate and graft a Manichaean worldview onto the foreign affairs neophyte.
Just a typo, I guess, but a pretty ugly one: make it âseconded.â
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These companies, which include communications media like Facebook and Twitter, write their own edicts about what kind of expression is allowed, things as diverse as pointed political criticism, nudity and notions as murky as hate speech.
Piling âas murky asâ on top of âas diverse as,â in the same series, leaves this awkward and convoluted.
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But this week lawmakers approved a measure permitting a statue of the abolitionist Frederick Douglass, which has been holed up for years in a District government building a mile away, to be placed in the Capitol, as soon as President Obama signs the bill.
Our dictionary says âholed upâ is informal, and it calls to mind gun molls and gats. It also doesn't make sense in reference to a statue. Try âstoredâ or âkept.â
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Last year, he demonstrated how, in some cases, U.D.I.D.'s could be used to find a person's identity, determine their location and even hijack their Facebook profile.
The plural âtheirâ doesn't work with the singular âa person.â Rephrase.
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State officials said the changes have not discouraged voters.
A sequence-of-tenses problem. Make it âsaid the changes had not discouragedâ or âsaid the changes were not discouraging.â
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The jibe apparently referred not to Obama's statement but to one issued independently by the U.S. embassy in Cairo, deploring the video.
Recorded announcement: The word meaning âjeer, tauntâ is âgibe.â
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Whatever the motivation, at the end of the day, it all comes down to creating value, whether it's business value or personal value.
Trite. At the end of the day ⦠it gets dark outside.
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Marigay McKee, chief merchant at Harrods, said that the past five years had been a game changer.
This unwelcome bit of sports jargon has already been beaten to death in politics and business stories. Let's resist.
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Neither Mr. Liu nor Ms. R u have been charged with any wrongdoing.
Make it âhas.â
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Jamaica, also understandably, made just one change but appeared mostly disinterested in attacking for much of the night.
In precise writing, use âuninterestedâ to mean âlacking interest.â
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Of Mumbai's 30 square kilometers, or 11.6 square miles, of open space, only 10 square kilometers is actually available and being used - a miniscule 0.88 square meters, or approximately just 9 square feet, per person.
Minuscule with a U, of course.